NEW YORK (AP) — Black Friday once again kicks off the start of the holiday shopping season. But with six fewer days, it will be the shortest season since 2013 because Thanksgiving fell on the fourth Thursday in November — the latest possible date.
That means customers will have less time to shop and retailers will have less time to woo them.
The National Retail Federation baked the shorter season into its forecast, but it says the real drivers will be the job market. It forecasts that holiday sales will rise between 3.8% and 4.2%, an increase from the disappointing 2.1% growth seen in the November and December 2018 period.
Black Friday is expected to once again be the largest shopping day of the season, followed by the last Saturday before Christmas.
© Associated Press
MOST VIEWED STORIES
Holton man receives Hard 25 sentence for child sex crime
Horton man arrested following weekend shooting
Hiawatha man facing sex, drug charges waives prelim hearing
Two arrested Thursday in Jackson Co on meth-related charges
Power outage leads to early school dismissal
Inmate dies at Lansing Correctional Facility
Vacancy filled on USD 115 board
MO grass fire battled Thursday
Community Healthcare System hires new CEO
Mound City Mayor Duane Nauman remembered
Falls City School Board approves personnel moves and purchases
Valley Falls' future set for Wednesday eve discussion
PBPN breaks ground for new business
Sheriff issues safety reminder
Brown Co Planning Commission established
USD 415 board approves bids for new HS stadium lights
Johnson-Brock School not able to accept all option-in requests