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Small Business Saturday To Support Local Communities

By Brian Hagen

11/29/2013

(KNZA)--Communities across the local area are the intended shopping destination Saturday, as support for small businesses is pushed through an annual national campaign.

Small Business Saturday began in 2010, launched by American Express.

The key, says company spokeswoman Patricia Norins, is for consumers to show support for the small businesses where they live, focusing their dollars on the future of their home community.

Norins says strong success has been realized through residual economic benefits noted in communities where local business gains strong support.

Norins says, if you plan to purchase Christmas gifts this weekend, make sure to do so at your hometown shops and stores, and to show them support throughout the shopping season.

Findings from the Small Business Saturday Consumer Insights survey include:

Consumers say they would attend a community event on Small Business Saturday (44%);
Part of the reason consumers are attracted to small businesses is because they are able to find gifts for people who are hard to shop for (70%);
One fifth (21%) of consumers said one of the main reasons they patronize small businesses is because they offer better prices; and
The top five places that consumers plan to shop on Small Business Saturday are food stores (38%), restaurants (37%), clothing stores (35%), bakeries (34%) and gift/novelty stores (31%).

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