NEW YORK (AP) — Black Friday once again kicks off the start of the holiday shopping season. But with six fewer days, it will be the shortest season since 2013 because Thanksgiving fell on the fourth Thursday in November — the latest possible date.
That means customers will have less time to shop and retailers will have less time to woo them.
The National Retail Federation baked the shorter season into its forecast, but it says the real drivers will be the job market. It forecasts that holiday sales will rise between 3.8% and 4.2%, an increase from the disappointing 2.1% growth seen in the November and December 2018 period.
Black Friday is expected to once again be the largest shopping day of the season, followed by the last Saturday before Christmas.
© Associated Press
MOST VIEWED STORIES
Meriden teen injured in Jeff co wreck
Two arrested in rural Horton drug bust
USD 415 board approves resignations, new hires
Fake sports rings seized enroute to Atchison
Early Saturday house fire battled in Atchison
Topeka woman arrested in Jackson Co on drug charges
4th attorney appointed for TX man charged in fatal Jackson Co wreck
Hearing held on USD 115 land transfer petition
Failure to stop, Georgia warrants, hold Atchison man
8-year-old injured in mid-week Atchison wreck
New Mayor appointed for Lancaster
LV man sentenced for teen sexual attack
K-9 bridge replacement underway in Nemaha County
Motorcyclist injured in Winthrop, MO crash
Lansing inmate dead, investigation continues
Hiawatha street repair project approved
LATEST STORIES
Plans set for 2024 Hiawatha Farmers Market
Marysville man sentenced in wife's murder
Wamego man convicted of second fentanyl-related death
Electrical distribution project upgrades for Falls City
NPPD warns downed power lines can be deadly
MHMA Mock Trial Team wins state, heads to natls
Nebraska students taking advantage of dual credit courses
Lansing inmate dead, investigation continues